Define the business you are in and construct your business plan with specific measurable goals. Take aim at markets with maximum potential. What is your niche? What are the most cost effective distribution channels and how to get noticed.
Results at what cost? Are sufficient funds available? Control spending creatively. Co-op and partnering plans.
Measure demand. Who wants your product, where do they want it and why? Are you geared -up to meet the demand?
Test before you invest. Upfront feedback permits those minor or major modifications needed to achieve success.
We all have competition! Who are they and where do you fit in the scheme of things. Are you the leader? More importantly, how do your clients view you. Market share and positioning play a key role in defining competitive opportunities