Marketing Strategy and Execution
Define the business you are in and construct your business plan with specific measurable goals. Take aim at markets with maximum potential. What is your niche? What are the most cost effective distribution channels and how to get noticed.
Budget Building
Results at what cost? Are sufficient funds available? Control spending creatively. Co-op and partnering plans.
Market Research
Measure demand. Who wants your product, where do they want it and why? Are you geared -up to meet the demand?
Market testing
Test before you invest. Upfront feedback permits those minor or major modifications needed to achieve success.