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Our Marketing Consulting Services

Corporate Image and Branding Tom Merson Consulting - Success for your Business

Update or create the image that will define who you are, make you standout in your maket place and more importantly instill confidence in potential clients. Our team will study the environment in which you compete and present meaningful feedback and creative recommendations.

Advertising and Promotion

Maximize the results you gain by investing you hard earned dollars in fine targeted advertising and promotional campaigns. Are you using the latest cost effective technologies available to you?

Media Assessment

Reach and frequency are needed to be effective in your target market. Media selection and performance evaluation are crucial in assessing the return on your advertising dollar.

Copy writing

Deliver your message in a clear, concise, powerful and professional manner.

Event planning

Maximize results from product or service launches, trade shows, open houses.

Competition Analyses

We all have competition! Who are they and where do you fit in the scheme of things. Are you the leader? More importantly, how do your clients view you. Market share and positioning play a key role in defining competitive opportunities.

Product Development

What is the life cycle of your products? Are you prepared for a competitors assault on your leading line of products? Are all of your products profitable? These are some of the questions you must ask yourself with a view to the future growth you desire.

Sales Structure Analyses

How effective is your sales structure? Fine tuning can reduce costs, increase results and provide trackable data for better business decisions. Are you reaching all your potential markets?

Marketing Srategy and Execution

Define the business you are and construct your business plan with specific measurable goals. Take aim at markets with maximum potential. What is your niche? What are the most cost effective distribution channels and how to get noticed.

Budget Building

Results at what cost? Are sufficient funds available? Control spending creatively. Co-op and partnering plans.

Market Research

Measure demand. Who wants your product, where do they want it and why? Are you geared -up to meet the demand?

Market testing

Test before you invest. Upfront feedback permits those minor or major modifications needed to achieve success.

Website Development

Our web developers will handcraft your site to convey your specific image and message. Stand out from the competition with state-of- the-art high quality websites, handcoded with W3C standards compliant code.

Maximize search engine ranking and provide beautiful and clean layouts and content to your audience.

Whether your need is for a dynamic web presence complementing your existing business plan or a fully interactive e-commerce business, we will create an efficient, results oriented website for you.

E-commerce

As a complementary distribution channel or exclusive business plan.

E-Business - Business to Business Websites

Open channels of direct communication to and from key accounts. Build loyalty, lockout competition.

 

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